The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 24, 2022
Filed:
Jan. 14, 2021
Xandr Inc., New York, NY (US);
Radhika Shivapurkar, Woodland Hills, CA (US);
Eric Hoffert, New York, NY (US);
Joel Korpi, Jersey City, NJ (US);
Matthew Kendall, Denver, PA (US);
Jaiminkumar Panchal, King of Prussia, PA (US);
Aadesh Patel, Edison, NJ (US);
Xandr Inc., New York, NY (US);
Abstract
Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.