The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 24, 2022
Filed:
Mar. 30, 2018
At&t Intellectual Property I, L.p., Atlanta, GA (US);
Eric Zavesky, Austin, TX (US);
Behzad Shahraray, Holmdel, NJ (US);
Bernard S. Renger, New Providence, NJ (US);
Raghuraman Gopalan, Dublin, CA (US);
Tan Xu, Bridgewater, NJ (US);
AT&T Intellectual Property I, L.P., Atlanta, GA (US);
Abstract
Aspects of the subject disclosure may include, for example, embodiments for determining a media profile for media content. The media profile comprises a media metric for each of a plurality of portions of the media content. Further, embodiments include determining a price for advertising associated with the media content. In addition, embodiments include identifying an advertisement profile for each of a plurality of advertisements. The advertisement profile comprises an ad metric for each of a plurality of portions of an advertisement. Also, embodiments include selecting a first advertisement associated with a first advertisement profile from the plurality of advertisements according to the media profile, the first advertisement profile, and the price for the advertising associated with the media content. Further, embodiments include providing the first advertisement to be presented with the media content at a playback device. Other embodiments are disclosed.