The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 24, 2022
Filed:
Jun. 08, 2020
The Nielsen Company (Us), Llc, New York, NY (US);
Jonathan Sullivan, Hurricane, UT (US);
Shelli Kashriel, New York, NY (US);
Michelle Christian, Oldsmar, FL (US);
ChoongKoo Lee, San Jose, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to assign demographic information to panelists are disclosed. An example disclosed apparatus disclosed herein includes a database proprietor identifier (DPID) extractor to extract a panelist database proprietor identifier from a cookie, the panelist database proprietor identifier associated with credentials used by a panelist to access a website. The example apparatus further includes a collector to send a message to a first server of an audience measurement entity, the message including the panelist database proprietor identifier and a panelist identifier associated with the panelist, the panelist database proprietor identifier to be distributed with decoy database proprietor identifiers in a query to a second server at a database proprietor to obtain demographic information, the decoy database proprietor identifiers determined based on a probability density function so that a quantity of the decoy database proprietor identifiers is less than would be used if the decoy database proprietor identifiers were selected by a random selection process, the panelist identifier to be used to associate the panelist with a portion of the demographic information.