The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 17, 2022

Filed:

May. 01, 2020
Applicant:

Oath Inc., New York, NY (US);

Inventors:

Johannes Van Staden, Redwood City, CA (US);

Narayana Babu Maddhuri, Fremont, CA (US);

Wendell Craig Baker, Palo Alto, CA (US);

Assignee:

YAHOO AD TECH LLC, Dulles, VA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/435 (2019.01); G06F 16/9538 (2019.01); G06F 16/25 (2019.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
G06F 16/437 (2019.01); G06F 16/258 (2019.01); G06F 16/9535 (2019.01); G06F 16/9538 (2019.01); H04L 63/104 (2013.01);
Abstract

One or more computing devices, systems, and/or methods are provided. A first plurality of sets of device information associated with a plurality of devices may be received and/or identified. The plurality of devices may be grouped into a plurality of groups based upon the first plurality of sets of device information. A plurality of group profiles associated with the plurality of groups may be generated. A first group profile of the plurality of group profiles may be associated with a first group of the plurality of groups. The first group profile may be generated based upon sets of device information, of the first plurality of sets of device information, associated with the first group. A request for content associated with a first device belonging to the first group may be received. A first content item may be selected for presentation via the first device based upon the first group profile.


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