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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11330329 B1

PDFFull Text
Date of Patent:
May. 10, 2022

Filed:

Jul. 24, 2020

System and method for detecting and classifying direct response advertisements using fingerprints

Applicant:

Enswers Co., Ltd., Seoul, KR;

Inventors:

Jaehyung Lee, Seoul, KR;

Ji-Hoon Song, Seoul, KR;

Hoon-Young Cho, Seongnam, KR;

Kil-youn Kim, Seoul, KR;

David Lonjon, Seoul, KR;

Assignee:

Enswers Co., Ltd., Seoul, KR;

Attorney:

McDonnell Boehnen Hulbert & Berghoff LLP

Primary Examiner:

Ricky Chin

Int. Cl.
CPC ...
H04N 21/44 (2011.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 21/234 (2011.01); H04N 21/254 (2011.01); H04N 21/266 (2011.01); H04N 21/845 (2011.01); H04H 60/37 (2008.01); H04H 60/56 (2008.01); G06V 20/40 (2022.01); G06V 20/62 (2022.01); H04N 21/431 (2011.01); H04N 21/442 (2011.01); H04N 21/8545 (2011.01); H04N 21/858 (2011.01); H04H 20/14 (2008.01); H04H 60/48 (2008.01); H04H 60/59 (2008.01); H04N 21/40 (2011.01); H04N 21/4722 (2011.01); H04N 21/4725 (2011.01); H04N 21/4728 (2011.01); H04N 21/475 (2011.01); H04N 21/2668 (2011.01); H04N 21/433 (2011.01); H04N 21/478 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44008 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0242 (2013.01); G06V 20/48 (2022.01); G06V 20/635 (2022.01); H04H 20/14 (2013.01); H04H 60/375 (2013.01); H04H 60/48 (2013.01); H04H 60/56 (2013.01); H04H 60/59 (2013.01); H04N 21/23418 (2013.01); H04N 21/254 (2013.01); H04N 21/26603 (2013.01); H04N 21/40 (2013.01); H04N 21/431 (2013.01); H04N 21/4316 (2013.01); H04N 21/442 (2013.01); H04N 21/4722 (2013.01); H04N 21/4725 (2013.01); H04N 21/4728 (2013.01); H04N 21/4758 (2013.01); H04N 21/812 (2013.01); H04N 21/8126 (2013.01); H04N 21/8133 (2013.01); H04N 21/8456 (2013.01); H04N 21/858 (2013.01); H04N 21/8545 (2013.01); H04N 21/8583 (2013.01); H04N 21/8586 (2013.01); H04N 21/2668 (2013.01); H04N 21/4332 (2013.01); H04N 21/478 (2013.01);
Abstract

System and method for detecting and classifying direct response advertisements. The system includes a unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream; a matching unit for determining whether the candidate segment matches each advertisement segment stored in a database (DB); a unit for, if the matching unit determines that a segment matching the candidate segment is not present, determining whether the candidate segment is a direct response advertisement; a registration unit for storing the candidate segment, determined to be a direct response advertisement, as an advertisement segment that is the direct response advertisement in the DB; and a direct response advertisement grouping unit for, if the matching unit determines that an advertisement segment matching the candidate segment is present, and the matching segment is a direct response advertisement, grouping the candidate segment with DB-stored advertisement segments that are direct response advertisements.

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