The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 10, 2022
Filed:
Dec. 19, 2018
Piksel, Inc., Wilmington, DE (US);
Michael Hutchinson, Leeds, GB;
Praful Thakare, York, GB;
PIKSEL, INC., Wilmingon, DE (US);
Abstract
A method of playing media content including an advertising period at a playback device. The method includes: storing the media content in the playback device for playback to a user of the playback device; storing an indication of the playback time of the advertising period relative to the playback time of the media content; storing a plurality of candidate adverts for playing in the adverting period of the media content; playing the stored media content to the user; identifying, on playing of the stored media content, a point in time corresponding to the playback time of the advertising period; applying, responsive thereto, playback rules to determine an advert to be played from the candidate adverts; and playing the determined advert at the playback time of the advertising period.