The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 26, 2022
Filed:
Aug. 28, 2015
International Business Machines Corporation, Armonk, NY (US);
Rama Kalyani T. Akkiraju, Yorktown Heights, NY (US);
Liang Gou, San Jose, CA (US);
Haibin Liu, San Jose, CA (US);
Jalal U. Mahmud, San Jose, CA (US);
Vibha S. Sinha, Santa Clara, CA (US);
Anbang Xu, San Jose, CA (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Mechanisms are provided to implement a brand personality inference engine. The mechanisms receive crowdsource information and extract features associated with a brand from the crowdsource information. The crowdsource information comprises natural language content submitted by a plurality of providers to a crowdsource information source. The mechanisms analyze features associated with the brand in accordance with a brand personality model configured to predict a brand personality for the brand based on the features associated with the brand. The mechanisms generate an inferred brand personality data structure, representing a perceived brand personality of providers providing the crowdsource information, and output an output indicating aspects of the perceived brand personality based on the inferred brand personality data structure.