Next generation improvements in recommendation systems

Abstract

This invention deals with the next generation improvements in recommendation systems. Retailers want to grow their business and increase sales. One embodiment displays recommendations for inside sales during calls to prospects via a CRM. Another embodiment improves genomic cross-sell by summing correlations between attributes. A third embodiment improves cross-channel personalization by linking personal information, preferably via a one-way hash, to a unique customer ID. A fourth embodiment enables a common core mobile app for different retailers. A fifth embodiment identifies a shopper before purchase to provide personal recommendations while shopping. A sixth embodiment utilizes a market place with shared customers for customer acquisition. A seventh embodiment utilizes customers' preferences and characteristics and sales data to influence recommendations. The characteristics can be combined into a shopper psychographic persona to generate recommendations. An eight embodiment is a market place for customers to shop, which is used for customer acquisition for participating retailers. A ninth embodiment shows how to improve search results based upon analysis of purchase data, and correlation of clicks on search results and search terms. A tenth embodiment calculates a buy index based upon value of products purchased versus products viewed to segment shoppers to determine discounts and re-marketing. An eleventh embodiment automates the creation of a dynamic website, usually for responsive design.