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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11303973 B1

PDFFull Text
Date of Patent:
Apr. 12, 2022

Filed:

Jul. 10, 2020

Targeted television advertisements based on online behavior

Applicant:

Intent Iq, Llc, Long Island City, NY (US);

Inventor:

Roy Shkedi, Forest Hills, NY (US);

Assignee:

INTENT IQ, LLC, Long Island City, NY (US);

Attorneys:

Louis J. Hoffman

David S. Alavi

Primary Examiner:

Nnenna N Ekpo

Int. Cl.
CPC ...
H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 21/258 (2011.01); H04N 21/643 (2011.01); G06F 16/951 (2019.01); H04L 12/66 (2006.01); H04L 67/306 (2022.01); H04N 21/442 (2011.01); H04L 61/5007 (2022.01); H04N 21/426 (2011.01); H04N 21/45 (2011.01); H04N 21/61 (2011.01); G06F 16/248 (2019.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06F 16/248 (2019.01); G06F 16/951 (2019.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0256 (2013.01); G06Q 30/0269 (2013.01); H04L 12/66 (2013.01); H04L 61/2007 (2013.01); H04L 67/306 (2013.01); H04N 21/25891 (2013.01); H04N 21/42684 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/6125 (2013.01); H04N 21/64322 (2013.01);
Abstract

In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.

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