The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 12, 2022

Filed:

Jun. 13, 2017
Applicant:

Affinio Inc., Halifax, CA;

Inventor:

Philip Joseph Renaud, Toronto, CA;

Assignee:

Affinio Inc., Halifax, CA;

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/06 (2012.01); G06F 16/9535 (2019.01); G06F 16/9537 (2019.01); G06Q 50/00 (2012.01); G06F 16/9536 (2019.01); G06K 9/62 (2022.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0631 (2013.01); G06F 16/9535 (2019.01); G06F 16/9536 (2019.01); G06F 16/9537 (2019.01); G06K 9/6272 (2013.01); G06Q 30/0201 (2013.01); G06Q 50/01 (2013.01);
Abstract

Method and apparatus for measuring and influencing article selection in a social network are disclosed. A learning-and-guiding module tracks access to articles by users of the social network and determines patterns of users' attraction to articles based on contents of articles and attributes of users. The module utilizes learnt user-articles characteristics to influence article selection through communicating with users through the social network. The module relies on historical usage data characterizing user's affinity to articles. To guard against usage data obsolescence due to shifting interests, usage data are frequently adjusted to place more emphasis on recent usage patterns.


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