The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 12, 2022
Filed:
Mar. 20, 2017
Palo Alto Research Center Incorporated, Palo Alto, CA (US);
Preeti Bhargava, Hyattsville, MD (US);
Oliver Brdiczka, Mountain View, CA (US);
PALO ALTO RESEARCH CENTER INCORPORATED, Palo Alto, CA (US);
Abstract
A computer-implemented system and method for updating user interest profiles is provided. An interest profile having a mapping of interest categories and interest scores for each interest category is obtained. User generated items are identified from online profiles and a portion of the user generated items are associated with a time stamp. A similarity mapping is performed by comparing each user generated item with each interest category. An interest index score is determined for each interest category based on one of the user generated items compared. A threshold is applied to the interest index scores for each category. The interest score associated with one such category in the mapping is replaced with the interest index score, when the interest index score for that category is above the threshold. The interest profile is adjusted by applying a decay to those interest index scores associated with time stamps determined for the categories.