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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11297150 B1

PDFFull Text
Date of Patent:
Apr. 05, 2022

Filed:

Oct. 29, 2019

Method and system for measuring user engagement using click/skip in content stream

Applicant:

Oath Inc., New York, NY (US);

Inventors:

Nathan Liu, Sunnyvale, CA (US);

Scott Gaffney, Palo Alto, CA (US);

Jean-Marc Langlois, Menlo Park, CA (US);

Assignee:

VERIZON MEDIA INC., New York, NY (US);

Attorney:

Venable LLP

Primary Examiner:

Kibrom K Gebresilassie

Int. Cl.
CPC ...
H04L 29/08 (2006.01); G06F 16/958 (2019.01); H04L 67/50 (2022.01); G06Q 30/02 (2012.01); H04L 67/306 (2022.01); H04N 21/234 (2011.01); H04N 21/44 (2011.01); H04N 21/442 (2011.01); H04N 21/81 (2011.01); G06F 11/34 (2006.01); G06Q 30/00 (2012.01); G06Q 50/00 (2012.01); G06F 16/957 (2019.01); G06F 16/54 (2019.01); G06F 3/04842 (2022.01); G06F 3/0485 (2022.01); G06K 9/00 (2022.01); H04L 69/28 (2022.01); H04L 67/02 (2022.01); G06F 16/2457 (2019.01);
U.S. Cl.
CPC ...
H04L 67/22 (2013.01); G06F 11/3438 (2013.01); G06F 16/958 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0251 (2013.01); H04L 67/306 (2013.01); H04N 21/23424 (2013.01); H04N 21/44016 (2013.01); H04N 21/44222 (2013.01); H04N 21/812 (2013.01); G06F 3/0485 (2013.01); G06F 3/04842 (2013.01); G06F 16/24578 (2019.01); G06F 16/54 (2019.01); G06F 16/9577 (2019.01); G06K 9/00228 (2013.01); G06Q 30/00 (2013.01); G06Q 30/0256 (2013.01); G06Q 30/0269 (2013.01); G06Q 50/01 (2013.01); H04L 67/02 (2013.01); H04L 69/28 (2013.01);
Abstract

Method, system, and programs for measuring user engagement. In one example, a model generated based on user activities with respect to a plurality pieces of content is obtained. One or more actual occurrences of the user activities with respect to one piece of the plurality pieces of content are identified. One or more future occurrences of the user activities with respect to the piece of content are estimated based on the model. A user engagement score with respect to the piece of content is calculated based on the one or more actual occurrences of the user activities and the one or more future occurrences of the user activities.

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