The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 05, 2022

Filed:

Oct. 03, 2019
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventor:

Paul Adams, Dublin, IE;

Assignee:

Meta Platforms, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/06 (2012.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01); H04L 67/50 (2022.01); G06N 7/00 (2006.01); H04L 51/52 (2022.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06N 7/005 (2013.01); G06N 20/00 (2019.01); G06Q 30/0269 (2013.01); G06Q 30/0631 (2013.01); G06Q 50/01 (2013.01); H04L 51/32 (2013.01); H04L 67/22 (2013.01);
Abstract

A social networking system predicts a life event (e.g., birthday, change in marital status, relationship status, etc.) for a target user based on information associated with the user. The social networking system identifies gift suggestions to provide to one or more friends of the user based on the predicted event. A gift suggestion may include an invitation to purchase or send an item, voucher, or other gift to the target user, wherein the gift may be determined based on information about the target user's interests obtained by the social networking system. The social networking system sends a gift suggestion to one or more friends of the target user, where the gift suggestion identifies the predicted life event and provides the gift suggestion to the target user's friend. The advertisement may require action by multiple of the target user's friends before the gift is sent to the target user.


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