The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 29, 2022
Filed:
Jan. 28, 2019
Walmart Apollo, Llc, Bentonville, AR (US);
Kannan Achan, Saratoga, CA (US);
Sushant Kumar, Sunnyvale, CA (US);
Kaushiki Nag, Santa Clara, CA (US);
Venkata Syam Prakash Rapaka, Cupertino, CA (US);
WALMART APOLLO, LLC, Bentonville, AR (US);
Abstract
A method including tracking first data including responses by users to email campaigns. The method also can include generating a user feature set for the users, the user feature set including personal features of each of the users and online activity history for each of the users across a first set of time periods. The method additionally can include generating an email feature set for the emails in the email campaigns. The method further can include training a logistic regression model to create a trained model using the first data, the user feature set, and the email feature set to provide a probability of a user of the users clicking on an email of the emails within each time period of a second set of time periods. The method additionally can include triggering sending a first email of the email campaigns to a first user of the users at a selected time period of the second set of time periods based at least in part on the trained model. Other embodiments are disclosed.