The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 22, 2022

Filed:

Oct. 20, 2020
Applicant:

Under Armour, Inc., Baltimore, MD (US);

Inventors:

Jeremy Zedell, Austin, TX (US);

Murtaza Ali, Baltimore, MD (US);

Ralph Marczynski, Austin, TX (US);

Mary Lawyer, Baltimore, MD (US);

Ken Valencik, Baltimore, MD (US);

Sid Jatia, Austin, TX (US);

Barbra Sainsurin, Baltimore, MD (US);

Assignee:

Under Armour, Inc., Baltimore, MD (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04M 1/72403 (2021.01); H04L 67/306 (2022.01); A61B 5/0205 (2006.01); A61B 5/00 (2006.01); A61B 5/024 (2006.01); A61B 5/11 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0269 (2013.01); G06Q 30/0255 (2013.01); H04M 1/72403 (2021.01); A61B 5/0022 (2013.01); A61B 5/0205 (2013.01); A61B 5/02438 (2013.01); A61B 5/1112 (2013.01); A61B 5/1118 (2013.01); A61B 5/486 (2013.01); A61B 5/4806 (2013.01); A61B 5/4866 (2013.01); A61B 5/6898 (2013.01); H04L 67/306 (2013.01);
Abstract

A method of operating a health tracking system includes utilizing user profile data for a user and health parameter data received from a health tracking device associated with the user to derive parameters relating to the user. The parameters are compared to tags associated with content pages or objects to determine a relevancy or match. Particular ones of a plurality of content pages or objects are selected for delivery to the user based on the comparison.


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