The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 22, 2022
Filed:
Mar. 14, 2019
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Aman Singhal, Bellevue, WA (US);
Marcelo Medeiros De Barros, Redmond, WA (US);
Prithvishankar Srinivasan, Seattle, WA (US);
Max Artemov, Seattle, WA (US);
Donald Frank Brinkman, Jr., Seattle, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A method of selectively providing different types of search engine results to different searchers is provided. A browsing history for each of a plurality of unique identities is logged. A unique identity is associated with a rich segment experience responsive to the browsing history for the unique identity satisfying correlation criteria of the rich segment experience. The rich segment experience is configured to present curated segment-specific information with other search results on a search result web page. Responsive to receiving a search query from the unique identity previously associated with the rich segment experience, the rich segment experience is presented with other search results on the search result web page. Responsive to receiving the search query from a different unique identity not previously associated with the rich segment experience, other search results are presented without the rich segment experience on the search result web page.