The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 15, 2022
Filed:
Oct. 23, 2018
Facebook, Inc., Menlo Park, CA (US);
Nicolas Emilio Stier Moses, Palo Alto, CA (US);
Dominic Coey, Palo Alto, CA (US);
Okke Joost Schrijvers, San Francisco, CA (US);
Eric Michael Sodomka, Menlo Park, CA (US);
Christopher Albert Wilkens, Sunnyvale, CA (US);
Meta Platforms, Inc., Menlo Park, CA (US);
Abstract
An online system identifies an opportunity to present content to a viewing user and sends candidate content items eligible for presentation to the viewing user for display to a client device associated with the viewing user. The online system computes an estimated value associated with presenting a candidate content item to the viewing user based at least in part on a bid amount associated with the candidate content item and communicates the value to a content-providing user associated with the candidate content item. Based on information received from the client device describing the placement of one or more candidate content items within a feed of content items presented to the viewing user, the online system calculates a detrimental effect of presenting the candidate content item on user engagement with the online system by the viewing user and computes an adjusted value associated with its presentation based on the detrimental effect.