The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 08, 2022

Filed:

Aug. 05, 2020
Applicant:

Amdocs Development Limited, Limassol, CY;

Inventors:

Shmuel Ur, Shorashim, IL;

Sarit Chehanowitz, Tel Aviv, IL;

Nir Fattal, Yehud-Monosson, IL;

Assignee:
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); H04N 21/84 (2011.01); H04N 21/25 (2011.01); H04N 21/2547 (2011.01); H04N 21/2668 (2011.01); H04N 21/234 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/23418 (2013.01); H04N 21/251 (2013.01); H04N 21/2547 (2013.01); H04N 21/2668 (2013.01); H04N 21/84 (2013.01);
Abstract

As described herein, a system, method, and computer program are provided for using in-video annotations to select relevant advertisements for distribution to users. In use, one or more in-video annotations are automatically created for a video content, using video analysis of the video content. Also, the one or more in-video annotations included within the video content is identified. Additionally, real-time bidding is used to select an advertisement relevant to the video content, wherein the real-time bidding is performed based on the one or more in-video annotations. Further, the advertisement is presented in association with the video content.


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