The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 08, 2022

Filed:

Jan. 30, 2019
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Claire H. Sisson, Redmond, WA (US);

Diego F. Martinez Diaz, Bellevue, WA (US);

Venkat Pradeep Chilakamarri, Seattle, WA (US);

Meera A. Kulkarni, Redmond, WA (US);

FNU Om Krishna, Redmond, WA (US);

Kiran Kumar Dowluru, Bellevue, WA (US);

Philip Rueker, Redmond, WA (US);

Vlad Riscutia, Redmond, WA (US);

Harish Kasina, Redmond, WA (US);

Assignee:
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 51/046 (2022.01); G06Q 30/02 (2012.01); H04L 51/226 (2022.01);
U.S. Cl.
CPC ...
H04L 51/046 (2013.01); G06Q 30/0255 (2013.01); H04L 51/26 (2013.01);
Abstract

A current user lifecycle phase and a desired outcome for a user for a current user lifecycle phase are identified. Messages eligible to be shown to the user are identified based upon the current user lifecycle phase for the user. From the eligible messages, particular messages can be selected for delivery to the user based upon one or more governance rules, user attributes, user activity, seasonality, and/or the desired outcome for the current user lifecycle phase for the user. The selected messages can then be shown to the user. In this manner, relevant messages can be presented to the relevant users at a relevant time.


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