The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 08, 2022
Filed:
Jun. 19, 2019
International Business Machines Corporation, Armonk, NY (US);
James Ward, Newburgh, NY (US);
Michael Bender, Rye Brook, NY (US);
Sarbajit K. Rakshit, Kolkata, IN;
Shawn D. Hennessy, Falmouth, ME (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
An approach is provided for optimizing a digital display. Classifications of advertisements are determined. A location of a future action in an event is predicted. A sentiment of an audience is determined. The audience includes spectators at the venue, viewers who are viewing the event via devices receiving a live broadcast of the event, or a combination of the spectators and the viewers. Based on the location of the future action, a digital display is selected from digital displays in the venue and content on the digital display is predicted to be captured as an image by a camera and broadcast to devices of the viewers. Based on the classifications, the sentiment, the location of the future action, and the content being predicted to be captured and broadcast, an advertisement is selected. The selected advertisement is sent to the selected digital display.