Performing automatic segment expansion of user embeddings using multiple user embedding representation types

Abstract

The present disclosure relates to systems, non-transitory computer-readable media, and methods for expanding user segments automatically utilizing user embedding representations generated by a trained neural network. For example, a user embeddings system expands a segment of users by identifying holistically similar users from uniform user embeddings that encode behavior and/or realized traits of the users. Further, the user embeddings system facilitates the expansion of user segments in a particular direction and focus to improve the accuracy of user segments.