The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 01, 2022

Filed:

Sep. 20, 2019
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Adrian Ross Bell, Seattle, WA (US);

Andre Wyatt, Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/06 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0631 (2013.01); G06Q 30/0603 (2013.01); G06Q 30/0641 (2013.01);
Abstract

Disclosed are various embodiments for identifying complementary items to items available for sale, lease, download, rent, etc. by different merchants in an electronic commerce system and presenting the complementary items alongside requested items in a user interface to improve a user experience when interacting with the electronic commerce system. The user interface includes a first user interface object that includes the requested items and a second user interface object that includes the complementary items to the requested items. The complementary items are displayed in the second user interface object in vertical alignment with a position of the corresponding requested item in the first user interface object.


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