The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 01, 2022
Filed:
Mar. 13, 2018
Facebook, Inc., Menlo Park, CA (US);
Logan Michael Gore, Seattle, WA (US);
Meta Platforms, Inc., Menlo Park, CA (US);
Abstract
An online system, such as an online content distribution system, receives information describing presentations of a content item. The online system identifies online system users included among individuals presented with the content item, retrieves information describing a household of each user, and de-biases this information to adjust for differences between the population of online system users and the individuals to whom the content item was presented. The online system then trains a set of machine-learning models to infer a reach of the content item for each of multiple households using the de-biased information. Using the machine-learning models, the online system infers a reach of the content item for each of the households.