The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 22, 2022

Filed:

Nov. 30, 2020
Applicant:

Xandr Inc., New York, NY (US);

Inventors:

Scott Crawford, Columbus, NJ (US);

Sonya Herrera, Palmer, PA (US);

Assignee:

Xandr Inc., New York, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 21/81 (2011.01); H04N 21/254 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/254 (2013.01); H04N 21/23424 (2013.01);
Abstract

Aspects of the subject disclosure may include, for example, receiving information from a plurality of equipment that is each managed by different entities where the information includes requests for ad insertions, and adjusting the information to generate adjusted information that is compatible with a plurality of multichannel video programming distributor (MVPD) advertising infrastructures and compatible with a plurality of dynamic advertising insertion (DAI) processes that are managed by different DAI entities. Access to at least one of the MVPD advertising infrastructures and access to at least one of the DAI processes to facilitate ad insertion can be provided to each of the plurality of equipment, and a change request can be determined that is associated with inventory. Access to a different one of the DAI processes can be provided to a first equipment of the plurality of equipment to facilitate at least some of the ad insertion according to the change request. Other embodiments are disclosed.


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