The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 22, 2022

Filed:

Jan. 03, 2018
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Andrew Dennis Hamel, Seattle, WA (US);

Lisa Jane Hinegardner, Issaquah, WA (US);

Vijai Mohan, Bellevue, WA (US);

Srikanth Thirumalai, Bellevue, WA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/06 (2012.01); G06F 16/9535 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0643 (2013.01); G06F 16/9535 (2019.01); G06Q 30/0631 (2013.01); G06Q 30/0633 (2013.01);
Abstract

A network-based enterprise or other system that makes items available for selection to users may implement selecting user interface elements for inclusion with a search result according to item category features of prior item selections. A search request for an item may be received. An item category for the item may be identified and a user interface element type selection model for the item category may be accessed to select of user interface element types for inclusion in a display of a search result in response to the search request. The user interface element type selection model for the item category may be generated based on features of previous item selections in the identified item category. Content for the selected user interface elements may be determined and a display of the search result may be provided that includes user interface elements generated according to the selected type and identified content may be included.


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