The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 22, 2022
Filed:
Apr. 14, 2020
Google Llc, Mountain View, CA (US);
Gavin James, Los Angeles, CA (US);
Justin Lewis, Marina Del Rey, CA (US);
GOOGLE LLC, Mountain View, CA (US);
Abstract
Systems and methods of parameterizing network communication paths are provided. The system can identify a network communication path traversed by a plurality of client computing devices via a network protocol. The system can generate, based on a parameter of the network communication path and an attribute of each of a plurality of keywords to the hyperlink on the first web page that directed the plurality of client computing devices to the second web page via the network protocol, a weight data structure with a scalar value for each of the plurality of keywords. The system can select, based on a comparison of the scalar value for each of the plurality of keywords, a keyword of the plurality of keywords to input into an online content selection process to select the content item in response to a request for content received from a client computing device.