The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 15, 2022
Filed:
Aug. 31, 2020
The Nielsen Company (Us), Llc, New York, NY (US);
Daniel Nelson, Tampa, FL (US);
Madhusudhan Reddy Alla, Allen, TX (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to measure audience composition and recruit audience measurement panelists are disclosed. An example media device disclosed herein includes means for analyzing a video stream of media being presented by the media device, the means for analyzing to detect a first code embedded in the video stream, the first code referencing first audience measurement data to identify the media. The method further includes means for modifying a media output to: after detection of the first code, provide a request for an audience member to join an audience measurement panel; and, after receipt of a response to the request, cause the media device to present a second code, the second code including information that, when the second code is scanned with a portable device other than the media device, is to direct the portable device to a website to provide additional audience measurement data.