The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 08, 2022

Filed:

Mar. 06, 2018
Applicant:

Verizon Media Inc., New York, NY (US);

Inventors:

Yue Ning, Mclean, VA (US);

Akshay Soni, San Jose, CA (US);

Troy Chevalier, San Mateo, CA (US);

Rao Shen, Sunnyvale, CA (US);

Parikshit Shah, Emerald Hills, CA (US);

Assignee:

Verizon Media Inc., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 30/06 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06Q 30/0202 (2013.01); G06Q 30/0631 (2013.01);
Abstract

Systems and methods are disclosed for discovering precursors associated with a current user interaction event. One method comprises receiving a selection of a new item by a user and determining a plurality of similarities between the new item selected by the user and a plurality of historical items, the plurality of historical items being associated with prior user activity. Then a plurality of importance weights associated with the plurality of historical items are determined. Based on the plurality of similarities and the plurality of importance weights, at least one enhanced importance matrix is generated. Further, prior interactions of the user with the plurality of historical items are determined. Based on the enhanced importance matrix and the prior interactions of the user with the plurality of historical items, precursors for the new item selected by the user are identified and provided to a display.


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