The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 01, 2022

Filed:

Apr. 18, 2018
Applicant:

Samsung Electronics Co., Ltd., Suwon-si, KR;

Inventor:

Hae-dong Yeo, Suwon-si, KR;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 21/2668 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0272 (2013.01); H04N 21/2668 (2013.01);
Abstract

An electronic device and method for replacing and outputting an advertisement are provided. The electronic device includes: a memory storing at least one program; a communication unit configured to receive context data to be used to determine a state of a user, from at least one external device; and a processor configured to replace and output an advertisement by executing the at least one program, wherein the at least one program includes instructions to: acquire user state information indicating the state of the user from the received context data, based on a learning model using one or more neural networks; and perform control to replace a previously determined first advertisement with a second advertisement determined based on the user state information and to output the second advertisement.


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