The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 01, 2022
Filed:
Sep. 08, 2020
Verizon Digital Media Services Inc., Dulles, VA (US);
Paul Rigor, Los Angeles, CA (US);
Brian W. Joe, Irvine, CA (US);
Verizon Digital Media Services Inc., Dulles, VA (US);
Abstract
The progressive delivery of targeted secondary content may include determining that primary content requested from a particular distribution point of a distributed platform includes a first tag to integrate targeted secondary content as part of an initial presentation of the primary content, and a second tag to integrate targeted secondary content outside the initial presentation. The progressive delivery may further include modifying the primary content by replacing the first tag so that the primary content and targeted secondary content for the initial presentation (e.g., third-party content associated with the first tag) are provided from the particular distribution point without accessing a third-party content provider, while targeted secondary content outside the initial presentation (e.g., third-party content associated with the second tag) may be selected and provided by one or more third-party content providers as originally specified in the primary content.