The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 01, 2022
Filed:
Mar. 19, 2020
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Min Liu, Palo Alto, CA (US);
Parvez Ahammad, San Jose, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A delayed grouping (batch) processing of previous campaign delivery pacing decisions and corresponding outcomes (deliveries) is used to configure a new auction experiment iteration. In the new iteration, a campaign that was previously over-delivered is classified as either (a) over-delivered due to incorrect pacing or (b) over-delivered due to auction experiment design. After the delayed processing, the new auction experiment iteration is conducted with a mitigating action taken on the previously over-delivered campaign if the campaign is classified as (b) over-delivered due to auction experiment design. For example, the mitigating action can include removing the campaign from a subsequent iteration of the experiment, or the experiment can be redesigned. By doing so, the over-delivery caused by the campaign due to the auction experiment design is avoided when performing the new auction experiment iteration.