The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 01, 2022

Filed:

Dec. 02, 2020
Applicant:

Outbrain Inc., New York, NY (US);

Inventor:

Ido Tamir, Kadima-Zoran, IL;

Assignee:

Outbrain Inc., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 29/08 (2006.01); G06F 3/0481 (2013.01);
U.S. Cl.
CPC ...
G06F 3/0481 (2013.01); H04L 67/22 (2013.01);
Abstract

A content recommendation method and system are described, according to various implementation. In an implementation, the method and system generate a record identifying a set of content items interacted with by users of a content system, where each content item is associated with one or more topics. A confidence score associated with each of a set of topics associated with the set of content items is generated, where the confidence score represents a quantity of instances a respective topic appears in a collection of content items. A portion of the set of topics having a confidence score that exceeds a threshold confidence level is determined. A search of the collection of content items is executed to identify a serendipitous candidate content item that includes multiple portions of the set of topics previously interacted with by a user. The method and system determines, based on the record, that the candidate serendipitous content item has not been interacted with by the user system. The method and system generates a plurality of content zones having a depth defined based on user engagement measurements, wherein the plurality of content zones includes a targeted content zone including the candidate serendipitous content item.


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