The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 25, 2022
Filed:
Dec. 11, 2020
Google Llc, Mountain View, CA (US);
Timothy S. Lipus, Sunnyvale, CA (US);
Matthew Strecker Burriesci, Half Moon Bay, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
This document describes computer-implemented systems, methods, devices, and other techniques for reducing the amount of redundant third-party content that is transported over a network for presentation with an electronic document. In some implementations, a computing system includes a deduplication apparatus that determines, in response to identifying that a particular instance of third-party content has previously been selected for display in a particular presentation of the electronic document, and based at least on a display characteristic of the electronic document, whether one or more other instances of third-party content that are deemed redundant to the particular instance of third-party content are eligible for selection responsive to the request.