The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 25, 2022
Filed:
Nov. 03, 2020
Kraft Foods Group Brands Llc, Chicago, IL (US);
Muluken Tilahun, Lawrenceville, GA (US);
Daniel Doucette, DeForest, WI (US);
Daniel R. Feldmeier, Waunakee, WI (US);
Paris Alexander Edwards Lowitz, San Francisco, CA (US);
Stacy Alycia Thomas Castro, Verona, WI (US);
Kraft Foods Group Brands LLC, Chicago, IL (US);
Abstract
A method of marketing food items may include displaying in an upright, on-edge orientation on a horizontal shelf in the retail establishment a plurality of generally dumbbell-shaped packages with high-protein food items. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items.