The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 18, 2022
Filed:
Apr. 19, 2018
Amazon Technologies, Inc., Reno, NV (US);
Varun Ram, Portland, OR (US);
William Dirks, Portland, OR (US);
Meera Jindal, Portland, OR (US);
Sierra Anderson, Portland, OR (US);
John Cowgill, Seattle, WA (US);
Kenneth Victor Chamberlin, Portland, OR (US);
Mark DeSpain, Hillsboro, OR (US);
Matthew Brinkley, Portland, OR (US);
Khawaja Salman Shams, Portland, OR (US);
Alex Xiaoye Zhang, Seattle, WA (US);
AMAZON TECHNOLOGIES, INC., Seattle, WA (US);
Abstract
Dynamic transcoding can be used to provide supplemental content, selected to be played during breaks in a stream of primary content, that has the same format as the primary content. It can be desirable to provide supplemental content that is personalized. This may include additional content or advertising that may be of interest or relevance to a viewer. In many instances, the supplemental content will come from a different source and thus can be in a different format. Approaches in accordance with various embodiments can take advantage of dynamic transcoding of the supplemental content to provide properly formatted supplemental content through the same stream as the primary content. A custom manifest can be provided to the media player that points to the transcoded supplemental content. At an appropriate break in the playback, the media player can use the manifest to obtain the formatted supplemental content.