The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 18, 2022
Filed:
Sep. 11, 2019
International Business Machines Corporation, Armonk, NY (US);
Mathews Thomas, Flower Mound, TX (US);
Janki Vora, Lewisville, TX (US);
Utpal Mangla, Toronto, CA;
Amandeep Singh, Dallas, TX (US);
Venkatesh Ashok Rao Rao, Natick, MA (US);
Sharath Prasad Krishna Prasad, Irving, TX (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
An approach for creating dynamic content. The approach receives advertiser data associated with activities of one or more advertisers and receives publisher data associated with activities of one or more publishers. The approach manages the one or more DSPs activities associated with the received advertiser data and publisher data. Furthermore, the approach manages the one or more SSPs activities associated with the received advertiser data, publisher data and the one or more DSPs activities and selects one or more advertisement for one or more website. Finally, the approach manages the one or more consumer behaviors associated with the selected one or more advertisement.