The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 18, 2022
Filed:
Mar. 31, 2021
Alipay (Hangzhou) Information Technology Co., Ltd., Zhejiang, CN;
Jia Yan, Hangzhou, CN;
Zhigang Hua, Hangzhou, CN;
Feng Qi, Hangzhou, CN;
Yingqi Liu, Hangzhou, CN;
Yingping Cao, Hangzhou, CN;
ALIPAY (HANGZHOU) INFORMATION TECHNOLOGY CO., LTD., Zhejiang, CN;
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for grouping users are provided. One embodiment of the methods includes: dividing a plurality of users targeted by the an advertisement candidate into a plurality of user buckets, wherein each of the plurality of user buckets is associated with a first conversion score; obtaining a trained prediction model corresponding to the advertisement, wherein the trained prediction model is able to predict a conversion score based at least on the first conversion score associated with a user bucket and a second conversion score associated with a group of user buckets comprising the user bucket; and constructing an optimization model using the trained prediction model, wherein an objective function of the optimization problem is to maximize a total conversion score with a grouping strategy determined by solving the optimization problem.