The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 18, 2022
Filed:
May. 25, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Robert A. Luff, New York, NY (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to conduct surveys are disclosed. An example apparatus includes an activity sensor to generate activity information, and a location sensor to generate location information corresponding to a portable device carried by the person. The apparatus further includes a processor to: generate media monitoring information indicative of exposure of the person to at least one of an advertisement or a product; determine a number of exposures the person has had based on the media monitoring information; identify a survey question based on the number of exposures; determine a speed of travel of the person based on at least one of the location information or the activity information; and compare the speed of travel to a threshold. The apparatus also includes a communication interface to automatically offer the survey question via the portable device when the processor determines the speed of travel is beneath the threshold.