The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 04, 2022
Filed:
Jun. 20, 2017
Oath (Americas) , Inc., Dulles, VA (US);
Niklas Karlsson, Mountain View, CA (US);
Mohsen Moslehpour, Sunnyvale, CA (US);
VERIZON MEDIA INC., New York, NY (US);
Abstract
Embodiments are directed at determining a conversion rate and a latency distribution for an online campaign. The conversion rate indicates a ratio of an overall number of converted impressions to the number of previously provided impressions. The converted impressions are a subset of the set of previously provided impressions. One method includes receiving conversions from the campaign and determining an observed latency for the conversions. Each conversion is uniquely associated with one of the converted impressions. The observed latencies are based on a temporal difference between the conversion and the associated converted impression. The method simultaneously determines each of the conversion rate and parameters of the latency distribution. The latency distribution indicates a temporal distribution of the observed latencies. Determining the conversion rate and parameters of the distribution is based on employing a constraint or relationship between the conversion rate and the distribution and an interior point or Newton-Raphson method.