The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 28, 2021

Filed:

Jun. 07, 2018
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Jason Engelbart, Seattle, WA (US);

Wesley Lauka, Seattle, WA (US);

Yi-Chen Lin, Seattle, WA (US);

Seth Yount, Seattle, WA (US);

Assignee:

AMAZON TECHNOLOGIES, INC., Seattle, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/06 (2012.01); G06F 16/248 (2019.01); G06F 16/9535 (2019.01); G06F 16/2457 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0625 (2013.01); G06F 16/248 (2019.01); G06F 16/24578 (2019.01); G06F 16/9535 (2019.01); G06Q 30/0617 (2013.01); G06Q 30/0641 (2013.01);
Abstract

Disclosed are various embodiments for generating customized user interfaces including offers for items available by multiple merchants in an electronic marketplace. A search of an item database is performed in response to receiving a search query. If an item is available from multiple merchants in an electronic marketplace, a user interface element including selectable components for a subset of the merchants is inserted in proximity to a presentation of the item in a user interface. Interactions with the user interface element can be used to predict a preferred merchant of the user.


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