The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 28, 2021

Filed:

Jul. 30, 2020
Applicant:

Google, Llc, Mountain View, CA (US);

Inventors:

Poorva Arankalle, Redmond, WA (US);

Brienne M. Finger, Kirkland, WA (US);

Lin Liao, Bothell, WA (US);

Manish Gupta, Santa Clara, CA (US);

Rajas Moonka, San Ramon, CA (US);

Reuven Lax, Seattle, WA (US);

Jill A. Huchital, Saratoga, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04N 21/234 (2011.01); H04N 21/454 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0251 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0275 (2013.01); H04N 21/23424 (2013.01); H04N 21/454 (2013.01); H04N 21/812 (2013.01);
Abstract

Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.


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