The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 28, 2021

Filed:

Oct. 30, 2020
Applicant:

Advanced New Technologies Co., Ltd., Grand Cayman, KY;

Inventor:

Jianshan He, Hangzhou, CN;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06N 3/08 (2006.01); G06Q 40/08 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0211 (2013.01); G06N 3/08 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0224 (2013.01); G06Q 30/0255 (2013.01); G06Q 40/08 (2013.01);
Abstract

Embodiments of the present specification provide deep reinforcement learning methods and apparatuses for referral marketing. One method includes the following: obtaining state information of an execution environment of a deep reinforcement learning system, wherein the state information comprises user information of a current user of the deep reinforcement learning system; determining a marketing activity corresponding to the state information based on a marketing strategy, wherein the marketing activity comprises a combination of a marketing channel, marketing content, and a marketing time period; obtaining a reward score of the execution environment for the marketing activity; and updating the marketing strategy based on the reward score.


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He, Jianshan. (2021). Deep reinforcement learning methods and apparatuses for referral marketing (U.S. Patent No. 11210690). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/11210690

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