Automated predictive analysis and modification of user interaction features using multiple classification models

Abstract

Methods and apparatuses are described for automated predictive analysis of user interactions to determine a modification based upon competing classification models. A server computing device receives first encoded text for prior user interactions and trains a plurality of classification models using the first text. The server determines a prediction cost for each of the models based upon the training. The server receives second encoded text for a current user interaction and executes the trained models using the second text to generate a prediction vector for each model that maximizes user engagement. The server selects one of the models based upon the prediction vectors, identifies a communication feature of the model, generates a user interaction modification, and transmits the user interaction modification to a client computing device.