Determining a social group to which customers belong from appearance and using artificial intelligence, machine learning, and computer vision, for estimating customer preferences and intent, and for improving customer services

Abstract

An artificial intelligence (AI) system for determining to which social group a person belongs. The AI system includes a computer system and a computer program product which, when running on the computer system, is to: retrieve at least one image of the person belonging to a social group; labels the person, resulting in a labeled person; retrieve at least one image part showing appearance of the labeled person; subject said at least one image part to at least one trained machine learning model defined in the computer program product, the machine learning model including at least a part that is trained on a test set of annotated images which are annotated with respect to categories that correlate to social group, and determine from the at least one trained machine learning model a social group category to which the labeled person belongs.