The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 14, 2021
Filed:
Dec. 11, 2017
Adobe Inc., San Jose, CA (US);
Ritwik Sinha, Bangalore, IN;
Virgil-Artimon Palanciuc, Bucharest, RO;
Pranav Ravindra Maneriker, Bangalore, IN;
Manish Dash, Guwahati, IN;
Tharun Mohandoss, West Bengal, IN;
Dhruv Singal, Bangalore, IN;
ADOBE INC., San Jose, CA (US);
Abstract
Various embodiments describe user segmentation. In an example, potential rules are generated by applying a frequency-based analysis to user interaction data points. Each of the potential rules includes a set of attributes of the user interaction data points and indicates that these data points belong to a segment of interest. An objective function is used to select an optimal set of rules from the potential rules for the segment of interest. The potential rules are used as variable inputs to the objective function and this function is optimized based on interpretability and accuracy parameters. Each rule from the optimal set is associated with a group of the segment of interest. The user interaction data points are segments into the groups by matching attributes of these data points with the rules.