The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 30, 2021

Filed:

Mar. 16, 2020
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

David Sigler, Tustin, CA (US);

Feroz Abdul Kadar, Irvine, CA (US);

Xiaoqi Shi, Irvine, CA (US);

Abbas Pirnia, Brisbane City, AU;

Assignee:

AMAZON TECHNOLOGIES, INC., Seattle, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/957 (2019.01); G06F 3/0485 (2013.01); G06F 16/954 (2019.01); G06F 16/9538 (2019.01); G06F 16/2457 (2019.01); G06Q 20/12 (2012.01); G06Q 30/06 (2012.01); G06F 3/0482 (2013.01); H04L 29/08 (2006.01); G06F 3/0487 (2013.01); G06F 3/0484 (2013.01); G06F 16/9535 (2019.01);
U.S. Cl.
CPC ...
G06F 16/9577 (2019.01); G06F 3/0482 (2013.01); G06F 3/0485 (2013.01); G06F 3/0487 (2013.01); G06F 3/04847 (2013.01); G06F 16/24578 (2019.01); G06F 16/954 (2019.01); G06F 16/9535 (2019.01); G06F 16/9538 (2019.01); G06Q 20/123 (2013.01); G06Q 30/0625 (2013.01); G06Q 30/0631 (2013.01); G06Q 30/0633 (2013.01); G06Q 30/0641 (2013.01); H04L 67/306 (2013.01);
Abstract

Disclosed are various embodiments for providing a unique navigation experience for a user interacting with an electronic commerce site by dynamically generating a navigation interface according to a user context for a given shopping experience. The user context associated with a user interacting with an electronic commerce site can be determined following an analysis of a variety of context factors. A navigation interface can be dynamically generated based on the user context. The navigation interface can be integrated with a user interface such that the navigation interface relative to additional content included in the user interface such that the navigation interface remains in a static viewable position when a user scrolls to view additional content.


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