The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 30, 2021
Filed:
Sep. 30, 2019
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Giorgio Paolo Martini, Palo Alto, CA (US);
Nikhil Devanur Rangarajan, Seattle, WA (US);
Wen Pu, Santa Clara, CA (US);
Keqing Liang, Sunnyvale, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Techniques for the dynamic slotting of content items within electronic content are provided. In response to receiving a request, a first set of content items is identified and a first score is generated for each based on a first objective. Based on the first scores, a first ranking of the first set of content items is generated. A subset of the first set is selected based on the first ranking. A second set of content items that includes the subset is identified and a second score is generated for each item in the second set based on a second objective that is different than the first objective. Based on the second scores, a second ranking of the second set is generated. A subset of the second set is selected based on the second ranking. The second subset is presented on a computing device that is associated with the request.