The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 30, 2021
Filed:
Apr. 08, 2019
Adobe Inc., San Jose, CA (US);
Dheeraj Bansal, Ghaziabad, IN;
Sukriti Verma, Rohini, IN;
Pratiksha Agarwal, Rohini, IN;
Piyush Gupta, Noida, IN;
Nikaash Puri, New Delhi, IN;
Vishal Wani, Dublin, CA (US);
Balaji Krishnamurthy, Noida, IN;
ADOBE INC., San Jose, CA (US);
Abstract
Systems and methods are described for serving personalized content using content tagging and transfer learning. The method may include identifying content elements in an experience pool, where each of the content element is associated with one or more attribute tags, identifying a user profile comprising characteristics of a user, generating a set of user-tag affinity vectors based on the user profile and the corresponding attribute tags using a content personalization engine, generating a user-content affinity score based on the set of user-tag affinity vectors, selecting a content element from the plurality of content elements based on the corresponding user-content affinity score, and delivering the selected content element to the user.