The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11182831 B1

PDF
Full Text
Expired
Date of Patent:
Nov. 23, 2021

Filed:

Dec. 13, 2016
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Dmitry Faradjev, Mountain View, CA (US);

Aswin Prakash Natesan Sridaran, San Francisco, CA (US);

Aniruddha Ramakant Kortikar, Sunnyvale, CA (US);

Po Lung Chen, San Jose, CA (US);

Assignee:

FACEBOOK, INC., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04L 29/08 (2006.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); H04L 67/02 (2013.01); H04L 67/146 (2013.01); H04L 67/42 (2013.01);
Abstract

A method to untarget users of an online service for advertising includes embedding first code corresponding to a first pixel and second code corresponding to a second pixel in a version of a webpage and providing the version of the webpage for loading by a client device. Loading of the version of the webpage by the client device triggers execution of the first code and the second code by the client device. Furthermore, execution of the first code by the client device signals an advertising platform to forgo providing one or more advertisements for a service associated with the server system to the client device. Additionally, execution of the second code by the client device provides a signal to the server system.


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Faradjev, Dmitry. (2021). Methods and systems for untargeting users of an online service for advertising (U.S. Patent No. 11182831). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/11182831

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