The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 23, 2021
Filed:
Jul. 14, 2016
Groundhog Inc., Taipei, TW;
Hsiao-Tse Chang, Taipei, TW;
Wei Chen, Taipei, TW;
Groundhog Inc., Taipei, TW;
Abstract
A digital advertising bidding method and a digital advertising bidding system are provided. The digital advertising bidding method includes receiving an ad request with an identifier by a token generating server; encrypting the identifier to generate a token corresponding to the ad request to replace the identifier by the token generating server; transmitting the token and a corresponding bid request to a demand side server by the token generating server; transmitting the token and the identifier to a data management server by the token generating server; requesting a targeting information corresponding to the token from the data management server by the demand side server; and transmitting the targeting information to the demand side server by the data management server.